Marketing technology platform Insider has raised $500 million in Series E funding, led by General Atlantic. This significant milestone brings the company’s total funding to over $772 million, positioning Insider as a global leader in AI-powered personalized marketing solutions.
From Unicorn to Market Leader
Insider achieved unicorn status in 2022 after securing $121 million in funding. By 2023, an additional $105 million raised its valuation to $2 billion, solidifying its place among the top marketing technology platforms. The Series E funding round marks another leap forward, enabling Insider to expand its global presence and AI capabilities.
Revolutionizing Customer Experiences with AI
Insider’s platform empowers brands to deliver personalized customer experiences across digital channels. With tools that integrate customer data, predict behaviors, and tailor interactions using AI, marketers can automate repetitive tasks and focus on strategic objectives. The platform’s generative AI capabilities are set to transform how businesses approach customer engagement and marketing technologies.
Scaling Global Ambitions
Operating in 28 countries, Insider plans to use the Series E funding to:
- Expand its global footprint
- Enhance research and development for AI-powered solutions
- Pursue mergers and acquisitions to strengthen its market position
The company envisions becoming a leading software provider in Europe, aiming for $1 billion in annual revenue while empowering marketing and customer experience teams worldwide.
Empowering Women in Tech and Local Ecosystems
This funding milestone underscores the growing influence of women in technology and Turkey’s thriving entrepreneurial ecosystem. Insider continues to inspire the next generation of leaders while delivering innovative solutions that drive tangible results for businesses.
Leading the AI Transformation in Marketing
Insider is committed to shaping the future of marketing technology. By integrating advanced AI into its platform, it seeks to lead the next wave of digital transformation, helping businesses achieve unparalleled growth and customer satisfaction.
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